Social Selling with LinkedIn Publisher

With all the talk about social selling – it’s important to note that LinkedIn is not actually about selling! It is about creating better relationships with your connections so that they begin to know, like and trust you enough to eventually buy from you.
“All things being equal, people will do business with, and refer business to, those people they know, like and trust” ndash; Bob Burg
So, first and foremost, you must know who your audience is and then create content that they would be interested in.
Some Tips to Get You Better Content and More Views!
Repurpose Your Content
It’s OK to repurpose existing blog content on LinkedIn since LinkedIn articles are not generally indexed on Google. There are some exceptions (Pulse) but nothing to really worry about. (If you do want your articles

from Linked Into Business


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