So much content to produce. So many different tools. A lot of miscommunication.
Typically, content marketing teams use a set of disconnected tools like project management software, a calendar, spreadsheets and a zillion email exchanges, phone calls, text messages and attachments to create content.
Once an item is finalized and approved, another team member uploads it to yet another platform and schedules it to publish.
Sooner or later, all of the back and forth between Slack, emails, different applications and software packages result in tasks slipping through the cracks, or worse, the wrong version being published. (Yes, it’s happened to me!)
Research shows a disjointed content marketing process can cost companies $120,000 annually ndash; the equivalent of hiring two content
from Linked Into Business http://ift.tt/2pNNZTf