We can probably all think of a Brand. Go ahead. I’ll wait. Got one in mind?
But not everyone runs a multi-billion dollar company with instantly noticeable slogans and logos. Sure, maybe one day you will have a business like Nike or Apple, and maybe you’ve already thought about building your business brand, having invested in a great logo and website and style sheet with Lobster font. But what about folks who don’t own businesses or run marketing departments? What about the jobs seekers and employees? What do they care about branding?
The fact is, if you are in business, you have to think about how you portray yourself in your business, industry and to the world. You have to consider your personal brand, and if it is strong enough to guarantee you stand out form the competition.
from Linked Into Business http://ift.tt/2mCKJGc