Using Data to Marry Transportation and Sales Departments for Increased Logistics Efficiencies

Shifting consumption demographics, e-commerce platforms, and evolving retail fundamentals are changing the way consumer products companies reach their customers. Stores are requiring smaller quantity shipments, but more frequent delivery, and CPG companies are on the hunt for cost-effective ways to optimize the new pace of product fulfillment. With strategies being turned on their heads, the need for coordination between sales and logistics functions has never been greater. Unfortunately, fulfillment and transportation departments are often at […]

from Logistics Viewpoints


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